When creating a long-term marketing campaign, consistency across advertising outlets is vital to building your B.R.A.N.D.
Whether we are designing ads, billboards or packaging, the PALO team can highlight the same message in ways that are relevant and appealing to the target audience. We take the boring “who, what, when, where and why” and turn it into unique pictures that are eye-catching and memorable.
But don’t worry. We do our research before hand to make sure we understand the product, market and company identity. That way you get a design that’s as much effective as it is pretty. See for yourself.
We ask you the tough questions. How do you see yourself and how do you want clients to see you? After all, your logo is your identity and we want it to capture the feel of your company and leave a positive image in consumers’ minds.
Image sells, so you better have a good one. It’s important to have an image that best reflects your business’s personality. A financial planner shouldn’t have neon colored business cards and a surf wear clothing company shouldn’t be handing out basketballs with its logo on it.
Promotional pieces should make sense for your target audience. Check out how we have turned intangibles into tangibles.
VIDEO & RADIO
Adding an audio or visual element to your marketing efforts can change the way people relate to you and your product or service. Whether it’s a tv commercial, podcast or instructional video, audio and visual content provide a “human” aspect to your business.
Video can create a “slice of life” feeling about your brand. At PALO, we create stories specifically targeted to your audience. Radio is “theater of the mind,” imploring rich sounds for dynamic selling.
We create concepts and produce commercials that invoke name recognition and ear-catching messages. They will touch on the emotions, needs and wants of your customers. Watch and listen.