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Every marketing agency has a presentation about why you should hire them.There are slides about strategy and creativity, a few impressive examples, and probably a claim or two about being different from every other agency in the room. Most of...
There was a time when a healthcare website only had to answer a few basic questions.
Where are you located?
What's your phone number?
What are your office hours?
That's just not enough anymore.
Most businesses spend a lot of time trying to earn trust.They invest in advertising. They publish content. They refine their messaging. They optimize websites and sales processes. Entire marketing plans are built around one objective: convincing...
Most people don’t hate advertising nearly as much as marketers think they do. What people actually hate is bad advertising. The kind that interrupts what they’re doing. The kind that follows them around the internet. The kind that appears in the...
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