PALO Digital Marketing Updates | PALO Creative

The Role of Online Reviews for Accounting Firms

Whether you’re about to watch a movie, book a hotel room, or go out to dinner, the odds are you’ll open your phone and search for online reviews to get a recommendation. And why wouldn’t you? Access to the thoughts and experiences of consumers,...

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Top Content Marketing Strategies for Accountants

It's not easy to admit as a full-service marketing agency, but the harsh reality is that many people hate ads. Trust us, we get it. You think we don’t skip the 30-second YouTube ad as soon as we get the chance? While the success of advertising...

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How Can My Accounting Firm Use Google Ads to Attract High-Value Clients?

As a financial services provider, you're not looking to protect anyone and everyone's piggy bank. You likely have an ideal clientele. It could be smaller business owners who need help staying compliant with tax laws. Maybe it's start-ups and...

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How Can I Improve SEO For My Accounting Firm?

If Google helps you make just about every decision about where to eat or what shoes to buy, good news: you're not the only one. Search engines process over 8.5 billion searches per day. These web crawlers help us find what we're looking for as we...

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