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Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.
A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...
It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...
Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...
As an advertising and marketing agency that provides both marketing and PR services, sometimes to the same client, we clearly understand the importance of both and how they can be used to grow your business. Integrating marketing and PR strategy and...
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