PALO Digital Marketing Updates | PALO Creative (12)

New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal.

And we think that's part of why Instagram recently added new features that will...

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Making the Switch from UA to Google Analytics 4

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.  

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

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GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

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Dream Vacations: PALO Edition

Do we love our jobs? Absolutely. But there's something about looking out the window on a hot summer day while writing a blog that makes you think, "I wish I were on a beach right now." That's a daily occurrence during the summer. Maybe it's the...

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