Palo Blog

PALO Creative® Adds Digital Strategy, Account Service Talent

To keep up with client work demand and bring in the best marketing talent in the region, PALO Creative® recently added new members to its Account and Digital Strategy teams. Hannah Keeling, Nick Mrozek, and Jackie Kane were hired in the first...

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Marketing Tactics March Madness

Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...

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2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new onlineexperiences. We’re scoring this year’s pivotal digitalmoments, so you can discover a fewfan favorites and adapt to those not so desirable.

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How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

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