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Your customer base drives the success of your business, and it’s critical to monitor and maintain those relationships to build customer loyalty. Keeping track of these interactions in one central database helps your team track, study and manage your...
Marketing is an ever-evolving game. Strategies and solutions that were popular years or even months ago may not be as effective now. With search engine updates, algorithm alterations and developments in the ways that people consume content,...
In marketing, pushing the limit on creativity can be forgotten if you’re on an extremely tight schedule. And while taking the safe route is not always a bad thing, it can force you to lose the creative drive that keeps you motivated. At PALO...
When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth.
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