PALO Digital Marketing Updates | PALO Creative (26)

Move Over Millennials! Meet the Next Wave of Market Consumers

Look out Millennials, Gen Z is now the largest single population segment in the United States. This is of significance for marketers. The latest and greatest data from Nielson shows Millennials and Generation Z together comprise 48% of the total...

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Trailex Aluminum Trailers

Trailex had an ecommerce website that was causing two big issues for the company: Customers were having difficulty finding and ordering small parts, and Trailex was losing money by manually calculating shipping on small part orders.

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Okay Google – How Do I Help My Business Grow?

40,000 – That is the number of searches happening at this exact moment on Google. Let’s take a step back and we’ll see why Google is the world’s most popular search engine. On any given day, the website registers 3.5 billion searches which balloons...

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What Small Businesses Need to Know About Net Neutrality

Many of you have likely been hearing the phrase net neutrality in the news recently. However, with all of the noise – political agendas and friends’ social posts (or both) – it can be difficult to understand what it all means, particularly as it...

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