PALO Digital Marketing Updates | PALO Creative (30)

Brands Get Political…was it the Right Play?

Was the Super Bowl the right time and place for advertisers to make a statement?

Since President Trump’s election in November, politics have been the talk of the day. You can’t turn on the TV, check your Facebook, or even stand around the water...

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Biggest Video Trends for 2017

Redefining the Video Landscape

Key takeaways

  • 2016 was just the beginning of the online video surge
  • More companies are dedicating marketing dollars to video
  • Multi-platform video is the standard for success
  • 360 and aerial videos are the shiny, new...

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Why Buy Media Through an Agency?

Whether you’re looking to get your voice heard on the radio, get some brand awareness with a billboard, or show off your new commercial on network or cable TV, it helps to have a plan. Too often, business owners receive “sale” package offers from...

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Search Engine Optimization (SEO): Too Important to Cut

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a...

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