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As discussed in Part 1 of this blog series, streaming audio, just like social media, has revolutionized our media consumption and preferences. Preprogrammed content is quickly being replaced by personal choice. While this trend is not new, it is...
Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?
Potential customer: “Hey, Alexa, find commercial painters near me.”
If you happened to be the owner of a commercial painting company in the area where that customer is searching, hopefully, Alexa would have found your business. Unfortunately,...
Consumers are exposed to an overwhelming amount of information every day, making it essential for brands to cut through the noise and create a lasting impression. But there are two things that help brands create a lasting impression – consistency...
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