Creative Inspiration

When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth. 

We don’t just mindlessly work behind a desk for eight hours until it’s time to go home. Each member of the PALO Creative team is fun, creative and passionate about what we do.  But that fun and creativity isn’t just on display in the office. For example, Rob can do a spot-on impersonation of almost any character or celebrity you ask him to. And if you’ve ever heard Bella’s impressions, you know the apple doesn’t fall far from the tree. 

Steve, our creative director, spends some of his free time learning how to integrate 3D concepts into his art as a hobby. Christina is one of our account managers and the nicest person you’ll ever meet, but if you talk bad about Taylor Swift, you’ll never hear the end of it. And Payton, who is a digital marketing analyst, could recite any scene of The Office to you. 

We all have our own interests and motivations, but what motivates us most is our love of marketing, our clients and our teammates. So, when we have team lunches like we did in mid-June, it gives us a chance to share our fun and creative sides. It’s what keeps the new ideas flowing! 

A few of our teammates offered some insights about why team building activities like lunches are important for camaraderie, culture and creativity. 

“Team building and regular group get-togethers are what makes agency life so great! You build trust, camaraderie and a strong work relationship amongst the team. This leads to great efficiency, stronger creative/project output, and an overall better culture.”

– National Account Executive Troy Ledbetter 

“Employee team building is an important part of a company. It helps share the culture and gives everyone time to step away from the day-to-day stresses and unwind.”

– Operations Manager Linda Hughes

“I love taking a step back and getting to know our team in a more relaxed and comfortable setting. Sometimes, that is when the best ideas come to life.” 

– Account Executive Kayla Statema