PALO Digital Marketing Updates (11)

Making the Switch from UA to Google Analytics 4

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.  

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

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GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

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Dream Vacations: PALO Edition

Do we love our jobs? Absolutely. But there's something about looking out the window on a hot summer day while writing a blog that makes you think, "I wish I were on a beach right now." That's a daily occurrence during the summer. Maybe it's the...

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3 Marketing Trends That Play in 2022

Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...

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