PALO Digital Marketing Updates (17)

The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

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The Right People in the Right Seats

When Rob returned from a weekend vacation to an empty office in March of 2020, we didn’t know the whirlwind that would take place over the next year. And with many businesses struggling to overcome the challenges of the pandemic, it makes us even...

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Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

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Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update

Apple’s latest update is shaking the nation, and honestly, we’re not that surprised. The tech giant is known to roll out frequent product updates and features, but this one’s a little different – especially for digital marketers. We’ve compiled a...

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