And if reading isn’t your thing, then check out the PALO BUZZ podcast.
PALO MARKETING BLOG
We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fav” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.
Ahhh January. The month of new aspirations, fresh beginnings and a slight urgency to start the year out even better than before. For marketers, January provides the opportunity to explore new perspectives and strategy enhancements, and most importantly, it’s a time...read more
In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well. People are constantly leaving reviews on social platforms, such as Facebook, and review...read more
Search Engine Optimization (SEO) – there’s this perception that it’s complex, way too technical and downright frightening. We’re here to tell you, yes, learning SEO can be overwhelming at first as there’s a lot to wrap your head around, but understanding the core...read more
The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the best...read more
It’s beginning to look a lot like…wow, it’s already that time of year? Before a mild panic sets in with getting decorations and shopping, you should know nowadays it's super easy to get the things you need. More and more shoppers are turning to digital platforms, and...read more
The risk of brands turning into zombies is very real. Brands have an infinite amount of challenges to deal with nowadays. Tried and tested tricks to stay alive just aren’t enough to stand out from the crowd. Perhaps you have a case of zombie brand. But don’t worry;...read more
A couple years ago, Google introduced featured snippets, a strategy that provides users with a better experience when searching for information online. Years later, these snippets are not only giving users a better experience but also providing businesses an...read more
For inbound marketers, the biggest event of the year is HubSpot’s INBOUND conference. And PALO Creative was there! With hundreds of inspiring breakout sessions to choose from, we got up close to new and exciting marketing strategies and learned so much more about...read more
by Jim Komara, Digital Media Director "If you don't define your goals, you're unlikely to reach them." Does this sound familiar? Chances are you've heard this line from a success story, a seminar, while listening to a podcast or even from the uncle who never made it....read more
Branding a business isn't just about promoting a product or service. In today's digital world, people are inundated with advertisements and commercials through a variety of channels from emails to social media, leading some to ignore the constant claims of product...read more
Can We Help You?
Of course we can! Let’s talk marketing and your goals of where you want to go. The best part is, we provide insights and give suggestions to improve your marketing free of charge with no strings attached.