PALO Digital Marketing Updates (22)

Goal Setting in 2021: How to Define Your First Quarter Marketing Goals

A big part of setting goals for your business is getting a grasp of what the future of your companymight look like.But it’s not going to be that easy in 2021. In fact, it has never been more difficult to predict the future than right now, as the...

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Animated VS Static Ads: Which is Better?

We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attentionto build brand awareness and achieve more sales....

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Buyer Personas: How to Create Them for Your Business 

As marketers, we eat, sleep and breathe tactics to identify and attract the “perfect” customer for our clients. That ideal individual is someone who will seek your service each and every time,knowing they’ll get exactly what they need with no...

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Instagram Reels: A Beginner’s Guide

We have all been hearing about the craziness surrounding the popular app,TikTok, in the news. Will TikTok be banned in the U.S.? Will Microsoft save the day and acquire the video-sharing social networking service?There are so many unanswered...

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