Palo Blog

Digital Advertising Terms You Should Know, Part II

Last week we gave you a list of common digital advertising terms and jargon to help you get familiar with just what the heck it is we’re talking about when we say “A/B Testing,” “Bounce Rate,” or “Conversion Tracking.”

Here are a few more digital...

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Digital Advertising Terms You Should Know, Part I

Communicate with Your Marketing Team Without Getting Lost in Translation

How many digital advertising terms do you know? Like any industry, marketing has its terms and jargon that can leave the layman feeling confused and disinterested. It happens...

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PALO Creative Eyes Growth in Chicago/Midwest Market

Hires Erik Carlson to Lead Business Development in the Chicago and Midwest Region

(YOUNGSTOWN, Ohio) – A strong reputation can span miles, and PALO Creative is leveraging the reputation it’s built for 18 years regionally to make a splash in the...

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DOYO Live: Be the Big Dot – Stand Out from Competitors

Digital Marketing: Google Local 3-Pack

At this year’s DOYO Live event on Thursday, Aug. 3, our SEO samurai, Jim Komara, is dropping some vital knowledge about the Google Local 3-Pack. Suffice to say, if you don’t know what that is, you need to be in...

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