Palo Blog

Search Engine Optimization (SEO): Too Important to Cut

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a...

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Haefke Brings a Decade of Digital Marketing Experience to #TeamPALO

Meet PALO’s Newest Hire – Nicole Haefke!

As more businesses recognize the value in a strong, digital presence, PALO Creative continues to build upon its foundation of digital expertise with its latest hire.

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Writer’s Block – Knock it out for Good

“Writing about writer’s block is better than not writing at all.” — Charles Bukowski

Why “I can’t write” doesn’t fly

Writing is one of the most deceivingly difficult tasks imaginable. Second only to making a perfect hollandaise sauce, we’re pretty...

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Sliced Bread: Marketing the Greatest Thing

The greatest thing since sliced bread

For years, we have praised the pinnacle of human achievement with these words. But how did something as simple and practical as sliced bread become the measuring stick of innovation?

Human beings have produced...

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