YOUNGSTOWN, Ohio – (August 5, 2024) - Palo Creative, specializing in high-end creative based on in-depth strategy for brand communications, digital marketing and web development, has announced the acquisition of DanBailey.com’s assets and the addition of more than 25 clients, signaling a significant expansion in their clientele and market footprint. The acquisition was officially closed on July 1.
Danbailey.com, based in Atlanta, has specialized in providing clients nationwide in the optical lab industry with custom website design and development, video production, content development, general marketing and collateral pieces design, and other digital technology solutions.
With 25 years of experience in website development, branding and strategic marketing programs, Palo Creative is well-positioned to provide enhanced support to clients transitioning from DanBailey.com. The timing of this acquisition aligns with the celebration of Palo Creative's 25th anniversary and allows it to continue its legacy of building strong long-term relationships with clients.
“We are committed to providing Mr. Bailey’s clients with the reliable website service and support they are accustomed to, while also offering our expertise with other marketing services, like digital marketing and SEO,” said Rob Palowitz, president and CEO of Palo Creative. “We look forward to cultivating long-lasting connections with these new business owners, managers, and founders as we look to further our growth in another specific industry vertical."
“This acquisition will enhance our expertise and reach into the optical industry nationwide, which we are very excited about. Opportunities like this are essential to achieving our long-term growth strategy, significantly strengthening our company.”
Palo Creative's extensive experience in the optical lab industry, dating back to 2015, provides DanBailey.com clients with specialized expertise and insights. This includes deeply understanding the challenges and opportunities while establishing a strong web presence and marketing in their industry.
“Retirement will be bittersweet as I will miss all the great relationships made within the optical industry over the last 20-plus years,” said Dan Bailey. “That said, in preparation for the changeover of the business, the team at Palo has impressed me and I know I am leaving my friends in good hands.”
In addition, Palo Creative's comprehensive suite of services, including high-end creative, strategic branding, digital marketing, website development, social media management, content creation, and video production, will offer clients an all-in-one solution for all their marketing needs. With a dedicated team of designers, writers, developers and account managers, Palo Creative ensures personalized support and tailored strategies to meet each client's unique requirements.
To learn more about Palo Creative, visit its newly rebranded website, palocreative.com.
***
About Palo Creative
Palo Creative® is an omni-channel marketer, relationship builder, and results-driven marketing agency with a passion for exceeding client goals. We are motivated to deliver great service and grow brands by combining C-level strategy, high-end creative, digital advertising, social media, content creation, video, customer experiences, web development, and traditional marketing services into the most comprehensive marketing program. We strive to develop campaigns that will generate interest, awareness, and growth for all our clients. By harnessing an inbound marketing approach with goals established and data to analyze opportunities, we help our clients succeed.
To read more, click here.
Connect with Palo Creative on LinkedIn, Facebook, Instagram, TikTok, YouTube and X.
Explore our suite of services and how they can enhance your business. Contact us today to learn more!
