A couple years ago, Google introduced featured snippets, a strategy that provides users with a better experience when searching for information online. Years later, these snippets are not only giving users a better experience but also providing businesses an increased opportunity to significantly improve web traffic and brand recognition.
What is a Google featured snippet?
A featured snippet is a selected search result that’s displayed at the top of Google’s organic search result page just below the ads. It’s a box that includes a link to the source where information is pulled from. This tidbit of information aims to provide a direct response to an individual’s search query. Plus, featured snippets can take different forms including paragraph, list or table.
Why should we care about Google featured snippets?
Where to Start
First, it’s important to understand what questions potential customers may have about your product or service or any issues they’re having along the buyer’s journey. After doing some research, organize some topics that answer the most frequently asked questions and create blogs or pillar pages that incorporate long-tail keywords into the copy. This will require some keyword research. Studies have shown that a majority of featured snippets are triggered by long-tail search queries, so working these into your content can give you a better chance of being featured.
Quick tips to optimize content to improve chances of being featured