PALO Digital Marketing Updates | Advertising (2)

Streaming Audio Advertising: Benefits and Trends

Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio? 

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Voice Search: Potential Customers Choosing Talk Over Type

Potential customer: “Hey, Alexa, find commercial painters near me.” 

If you happened to be the owner of a commercial painting company in the area where that customer is searching, hopefully, Alexa would have found your business. Unfortunately,...

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OTT Advertising Meets Potential Customers Where They Are - Online

Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...

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Christmas Ad Courtroom

The holidays can make or break a year. That goes for creatives as well. No pressure. Just create a holiday ad that will put the perfect bow on 2022. No worries. You have months to develop, shoot, edit, and push it out there for the world to...

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