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Regarding digital advertising for your business, Facebook and Google ads are often considered the go-to tactics. And for good reason. With the right strategy, smart copy, and eye-catching creative, they are both very effective in reaching your...
In marketing, pushing the limit on creativity can be forgotten if you’re on an extremely tight schedule. And while taking the safe route is not always a bad thing, it can force you to lose the creative drive that keeps you motivated. At PALO...
Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...
We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attentionto build brand awareness and achieve more sales....
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