PALO Digital Marketing Updates | Advertising (4)

Touchdown! The Biggest and Boldest Big Game Ads that Caught Our Attention in 2020

It’s the Mondayest Monday of the year – the day after “The Big Game.” More than 17 million people will call in sick to the boss today with a sudden case of Super Sick Monday. (Has anyone seen Steve?) For those brave souls who made it into the...

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Big Game Commercials You’re Going to be Talking About Today

Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to...

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‘Your Ad Here’ NBA Takes a Shot with Creative Advertising

Ahhh…the end of fall. Leaves have vanished from trees and lawns, the holidays are approaching, and both the drive to and from work consist of complete and utter darkness. That can only mean one thing – basketball season.

If you’re from northeast...

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Digital Advertising Terms You Should Know, Part II

Last week we gave you a list of common digital advertising terms and jargon to help you get familiar with just what the heck it is we’re talking about when we say “A/B Testing,” “Bounce Rate,” or “Conversion Tracking.”

Here are a few more digital...

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