Palo Blog

Big Game Commercials You’re Going to be Talking About Today

Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to...

Learn More >>>

Is Zombie Brand Haunting You? Quick Tips to Raise Your Brand from the (Near) Dead

The risk of brands turning into zombies is very real. Brands have an infinite amount of challenges to deal with nowadays. Tried and tested tricks to stay alive just aren’t enough to stand out from the crowd. Perhaps you have a case of zombie brand....

Learn More >>>

Brand Identity: Why It Matters More Than You May Think

Branding a business isn’t just about promoting a product or service. In today’s digital world, people are inundated with advertisements and commercials through a variety of channels from emails to social media, leading some to ignore the constant...

Learn More >>>

Fender Riffstation Strikes Content Marketing Chord

What Can We Learn from Fender’s Content Marketing Strategy?

For companies that make and sell something that’s nearly as old as our society, it can be difficult to keep up with today’s complex marketing landscape. The real giants are always looking...

Learn More >>>