Palo Blog

Marketing and Public Relations Work Together to Build Brands

As an advertising and marketing agency that provides both marketing and PR services, sometimes to the same client, we clearly understand the importance of both and how they can be used to grow your business. Integrating marketing and PR strategy and...

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How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

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How Messaging Can Impact Business Growth

Ever heard the phrase, “It’s not what you say but how you say it”? It’s not necessarily the words you say that leave an impression on someone; it’s more about your delivery that leave an impact. The same thing applies to the messaging you use in...

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The Key Benefits of an Effective CRM

Your customer base drives the success of your business, and it’s critical to monitor and maintain those relationships to build customer loyalty. Keeping track of these interactions in one central database helps your team track, study and manage your...

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