Palo Blog

How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

Learn More >>>

How Messaging Can Impact Business Growth

Ever heard the phrase, “It’s not what you say but how you say it”? It’s not necessarily the words you say that leave an impression on someone; it’s more about your delivery that leave an impact. The same thing applies to the messaging you use in...

Learn More >>>

The Key Benefits of an Effective CRM

Your customer base drives the success of your business, and it’s critical to monitor and maintain those relationships to build customer loyalty. Keeping track of these interactions in one central database helps your team track, study and manage your...

Learn More >>>

How to Measure Email Marketing Strategy Success [Factors to Consider]

Did you know that the average office worker receives about 121 emails a day? With such a large volume of emails coming to their inboxes, how can you be sure to craft an email that will break through the clutter? The best way to do this is by...

Learn More >>>