Palo Blog

Educate Your Audience! Why Your Business Needs to Be Blogging

So, when you hear the word “blogging,” what comes to mind?

Anyone? Bueller…Bueller (80’s movie reference you can look at in a blog)

Chances are, you’ve read a blog. Heck, you’re reading one now! The two most popular types of blogs that come to mind...

Learn More >>>

Fender Riffstation Strikes Content Marketing Chord

What Can We Learn from Fender’s Content Marketing Strategy?

For companies that make and sell something that’s nearly as old as our society, it can be difficult to keep up with today’s complex marketing landscape. The real giants are always looking...

Learn More >>>

Biggest Video Trends for 2017

Redefining the Video Landscape

Key takeaways

• 2016 was just the beginning of the online video surge
• More companies are dedicating marketing dollars to video
• Multi-platform video is the standard for success
• 360 and aerial videos are the shiny, new...

Learn More >>>

Writer’s Block – Knock it out for Good

“Writing about writer’s block is better than not writing at all.” — Charles Bukowski

Why “I can’t write” doesn’t fly

Writing is one of the most deceivingly difficult tasks imaginable. Second only to making a perfect hollandaise sauce, we’re pretty...

Learn More >>>