PALO Digital Marketing Updates | Digital Marketing

How Personalized Email Marketing Can Improve Dental Patient Retention

Patient retention is just as vital as new patient acquisition. Keeping existing patients engaged and loyal ensures consistent business and establishes trust and reliability, which can translate into positive word-of-mouth referrals! Personalized...

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Optimizing Your Dental Practice for Local SEO

Local SEO is essential for dental practices looking to stand out in an increasingly competitive digital landscape. Nearly half of all Google searches have local intent, meaning potential patients are actively searching for dental services nearby.   

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What Role Do Online Reviews Play in Attracting New Patients?

Whether it's buying something new, booking a vacation, or choosing a dentist, we all do our research... at least we should. We look up information, read descriptions, and compare options. However, perhaps the most effective resource in turning us...

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Green Marketing: Sustainability Practices for a Responsible Future

Consumers are more eco-conscious than ever. As businesses strive to meet the demand for sustainability, green marketing has become a powerful way to communicate a brand's commitment to the environment.  But what exactly is green marketing, and how...

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