PALO Digital Marketing Updates | Digital Marketing (11)

Why Online Reputation Management Matters and How You Can Improve It

In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well.

People are constantly leaving reviews on social platforms, such as Facebook, and...

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How Do I Rank Higher on Google? Know these SEO Terms

Search Engine Optimization (SEO) – there’s this perception that it’s complex, way too technical and downright frightening. We’re here to tell you, yes, learning SEO can be overwhelming at first as there’s a lot to wrap your head around, but...

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Is Zombie Brand Haunting You? Quick Tips to Raise Your Brand from the (Near) Dead

The risk of brands turning into zombies is very real. Brands have an infinite amount of challenges to deal with nowadays. Tried and tested tricks to stay alive just aren’t enough to stand out from the crowd. Perhaps you have a case of zombie brand....

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Google Featured Snippets: What You Need to Know

A couple years ago, Google introduced featured snippets, a strategy that provides users with a better experience when searching for information online. Years later, these snippets are not only giving users a better experience but also providing...

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