Palo Blog

Digital Advertising Terms You Should Know, Part II

Last week we gave you a list of common digital advertising terms and jargon to help you get familiar with just what the heck it is we’re talking about when we say “A/B Testing,” “Bounce Rate,” or “Conversion Tracking.”

Here are a few more digital...

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Digital Advertising Terms You Should Know, Part I

Communicate with Your Marketing Team Without Getting Lost in Translation

How many digital advertising terms do you know? Like any industry, marketing has its terms and jargon that can leave the layman feeling confused and disinterested. It happens...

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Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It...

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Social Media Campaign: The Good, The Bad, and The Sprinkled

What’s been a hit on social media in 2017? What hasn’t?

Starbucks Unicorn Frappuccino

Of course, we have to start this with the most successful social media campaign so far this year. Whether the multi-colored sugar tsunami made you gush or gag,...

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