Palo Blog

This Just In…Facebook Business Page Posts Could be on Their Way Out

…Of users’ organic feeds, that is

Reports have been circulating on social media that Facebook is completely separating business page posts from the friends posts feed. While I have noticed a marked reduction of page posts in my feed, some are still...

Learn More >>>

Mobile-First for E-Commerce Trumps Mobile-Friendly for 2018

Have an E-Commerce Website? Mobile-Friendly May Not Be Enough.

Mobile internet usage surpassed desktop usage for the first time in October 2016.And it’s been surging forward ever since.

Last November, StatCounter reported that mobile devices made up...

Learn More >>>

Digital Advertising Terms You Should Know, Part II

Last week we gave you a list of common digital advertising terms and jargon to help you get familiar with just what the heck it is we’re talking about when we say “A/B Testing,” “Bounce Rate,” or “Conversion Tracking.”

Here are a few more digital...

Learn More >>>

Digital Advertising Terms You Should Know, Part I

Communicate with Your Marketing Team Without Getting Lost in Translation

How many digital advertising terms do you know? Like any industry, marketing has its terms and jargon that can leave the layman feeling confused and disinterested. It happens...

Learn More >>>