PALO Digital Marketing Updates | Digital Marketing (8)

Empathy in Business: 5 Ways to Make Meaningful Connections With Customers

How’s your audience feeling nowadays? As a business, you always want to know as much as you can about your customer base – their needs, behaviors and how they feel emotionally. With everything that’s been going on this year, having empathy is more...

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Should My Business Be On TikTok?

Dads and their peculiar behavior. Why do they seem to shake things before snacking on, case in point: almonds? You thought it was only your dad? Thanks to TikTok, we’re finding out dads everywhere are performing this ritual regularly. Just like...

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3 Ways to Grow Engagement with Instagram Stories

Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can’t afford to ignore the opportunity of capturing direct attention and feedback...

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The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different. However, those hopes never...

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