PALO Digital Marketing Updates | Digital Marketing (9)

Outside-the-Box Marketing Tactics Your Business Should Try

Marketing is an ever-evolving game. Strategies and solutions that were popular years or even months ago may not be as effective now. With search engine updates, algorithm alterations and developments in the ways that people consume content,...

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How to Measure Email Marketing Strategy Success [Factors to Consider]

Did you know that the average office worker receives about 121 emails a day? With such a large volume of emails coming to their inboxes, how can you be sure to craft an email that will break through the clutter? The best way to do this is by...

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The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

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Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

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