PALO Digital Marketing Updates | Marketing Strategy

Why Are My Leads Down? 4 Key Reasons and How to Fix Them 

Imagine this nightmare. You log into your CRM, check the latest numbers, and your stomach drops—leads are down. Way down. You start running through worst-case scenarios: Did Google secretly blacklist you? Did your competitors suddenly get way...

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Digital Marketing Trends That Are Headlining 2025

As we settle into 2025, it’s clear that digital marketing has undergone a remarkable transformation over the past year. Thanks to artificial intelligence, digital marketing has experienced perhaps the most significant evolution in recent memory....

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How Can Accountants Use Social Media For Client Acquisition?

Social media has become more than a place to stay connected. It's evolved into a powerful tool for businesses to grow and reach new audiences. Accountants can attract and engage potential clients on social media platforms by sharing their...

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The Role of Online Reviews for Accounting Firms

Whether you’re about to watch a movie, book a hotel room, or go out to dinner, the odds are you’ll open your phone and search for online reviews to get a recommendation. And why wouldn’t you? Access to the thoughts and experiences of consumers,...

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