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As discussed in Part 1 of this blog series, streaming audio, just like social media, has revolutionized our media consumption and preferences. Preprogrammed content is quickly being replaced by personal choice. While this trend is not new, it is...
Back in the day - we’re talking 2001 or 2002 - were you one of the millions who deserted traditional radio programming and instead embraced the new phenomenon of satellite radio? Were you Team Sirius Radio or Team XM Radio?
To be a successful business marketer, your expertise must extend beyond thorough knowledge of your product or service. You and your team must have salesmanship. People skills. Business savvy. A scientific mind.
Marketing is a science. We're talking behavioral science – psychology, sociology, and behavioral economics. Effective marketing is rooted in analyzing human behavior – how they think and feel, what they believe, what motivates and influences them,...
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