PALO Digital Marketing Updates | Marketing Strategy (6)

New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal.

And we think that's part of why Instagram recently added new features that will...

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Making the Switch from UA to Google Analytics 4

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.  

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

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3 Marketing Trends That Play in 2022

Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...

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Marketing Tactics March Madness

Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...

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