Palo Blog

3 Marketing Trends That Play in 2022

Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...

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Marketing Tactics March Madness

Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...

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2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new onlineexperiences. We’re scoring this year’s pivotal digitalmoments, so you can discover a fewfan favorites and adapt to those not so desirable.

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How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

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