Palo Blog

New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal.

And we think that's part of why Instagram recently added new features that will...

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How to Develop an Effective Organic Social Media Strategy

• 1 in 3 consumers use social media to discover new products and brands.
• More than half of the world’s population uses social media.
• 89.3% of marketers say social media is important to their overall marketing strategy.

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A Beginner’s Guide to TikTok: 5 Video Ideas for Your Business

TikTok, the latest social media craze, is all about making short videos to highlight products, events, comedic skits, and more. Not only is TikTok used on a personal level, but it can also be used on a business level. There are several ways that...

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Animated VS Static Ads: Which is Better?

We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attentionto build brand awareness and achieve more sales....

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