PALO Digital Marketing Updates | Social Media Marketing (4)

The Exploding Nike Shoe Felt Around the World

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday...

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4 Essential Holiday Marketing Tactics for Social Media

It’s beginning to look a lot like…wow, it’s already that time of year? Before a mild panic sets in with getting decorations and shopping, you should know nowadays it’s super easy to get the things you need. More and more shoppers are turning to...

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Spread the Word! 4 Surefire Ways to Boost Your Facebook Reach

If your business is on Facebook, then you may have noticed over the last few years a decline in the amount of views on some of your posts. Organic traffic, meaning how many people can find you on Facebook for free, has been on a downward spiral. Why...

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Move Over Millennials! Meet the Next Wave of Market Consumers

Look out Millennials, Gen Z is now the largest single population segment in the United States. This is of significance for marketers. The latest and greatest data from Nielson shows Millennials and Generation Z together comprise 48% of the total...

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