Palo Blog

Move Over Millennials! Meet the Next Wave of Market Consumers

Look out Millennials, Gen Z is now the largest single population segment in the United States. This is of significance for marketers. The latest and greatest data from Nielson shows Millennials and Generation Z together comprise 48% of the total...

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This Just In…Facebook Business Page Posts Could be on Their Way Out

…Of users’ organic feeds, that is

Reports have been circulating on social media that Facebook is completely separating business page posts from the friends posts feed. While I have noticed a marked reduction of page posts in my feed, some are still...

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Instagram Stories and Snap Map Marketing Tactics

Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram...

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Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It...

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