Palo Blog

This Just In…Facebook Business Page Posts Could be on Their Way Out

…Of users’ organic feeds, that is

Reports have been circulating on social media that Facebook is completely separating business page posts from the friends posts feed. While I have noticed a marked reduction of page posts in my feed, some are still...

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Instagram Stories and Snap Map Marketing Tactics

Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram...

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Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It...

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Social Media Campaign: The Good, The Bad, and The Sprinkled

What’s been a hit on social media in 2017? What hasn’t?

Starbucks Unicorn Frappuccino

Of course, we have to start this with the most successful social media campaign so far this year. Whether the multi-colored sugar tsunami made you gush or gag,...

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