PALO Digital Marketing Updates | Website Design

Web Development Pitfalls to Avoid: Lessons from the Trenches

You’ve probably heard it a million times – your website is the first impression of your company. It’s the digital front door to your business, offering visitors a glimpse into your brand’s identity, values and offerings.

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The Power of Color: Exploring the World of Color Theory in Marketing

Color is more powerful than we realize. How colors interact with each other can affect our emotions and perceptions, and in marketing, it can influence behavior and purchasing decisions. Think about the main goal of marketers – to create effective...

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CMS Spotlight: The Benefits of HubSpot

There was a time, not too long ago, when creating a website was complex – too complex. Creating it forced you to be well-versed in various skill sets, from coding to designing to content creation, security and more. Then came the launch of Content...

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Spring Cleaning Tips: How to Refresh Your Website for Q2

Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace....

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