Marketing Strategy Associate Job – Apply Now to Join Our Team

Make an Impact Through Strategy and Insight

As a Marketing Strategy Associate, you’ll be responsible for developing and implementing comprehensive marketing plans that deliver results. From managing budgets to optimizing campaign performance, you’ll work with a dynamic team to exceed client expectations through thoughtful and data-driven strategies.

Your Impact

  • Strategic Campaign Management: Define and execute comprehensive marketing strategies, optimizing campaigns across SEO, SEM, SMM, and other digital platforms to exceed client goals.
  • Insightful Analysis: Use data-driven insights to enhance user experiences, improve client results, and refine creative assets such as websites and landing pages.
  • Collaboration & Coordination: Partner with account managers, project managers, and the creative team to ensure alignment on standards, timelines, and client expectations.

Key Responsibilities

  • Oversee paid media budgets, optimizing spend on top-performing campaigns.
  • Stay up-to-date with SEM, SMM, and SEO trends and guidelines.
  • Develop campaign forecasts and ROI projections to meet and exceed client expectations.
  • Collaborate on media buys and traditional ad placements alongside digital initiatives.
  • Create and manage digital campaigns, including Google Ads, Facebook, LinkedIn, and other ad platforms.
  • Implement alternative media strategies to boost visibility and traffic.
  • Utilize tools like Google Analytics, HubSpot, and SEO software to analyze performance and optimize campaigns.
  • Assist the content team with blog research, email marketing, and social media post management.

Desired Skills and Qualifications

  • Bachelor’s degree in marketing, business, advertising, or a related field preferred
  • 3+ years of experience in digital marketing, with a focus on paid search, SEM, SMM, and display advertising
  • Proficient in Google Ads, SEO best practices, and reporting tools
  • Collaborative mindset, able to work across internal and external teams
  • Strong analytical skills and proficiency in Microsoft Office Suite; experience with WordPress, HubSpot, and Hootsuite is a plus

Why Join Us

  • Flexible work schedule to balance your life
  • Paid time off for well-deserved breaks
  • Health coverage: medical, dental, and vision
  • 401k plan to secure your future
  • Continuous growth opportunities for career advancement

Join Our Team

Ready to bring your marketing expertise to Palo Creative? Complete the form below to apply and begin your journey as a Marketing Strategy Associate.