Your Gameplan for Growth: Inbound Marketing Methodology

Your Gameplan for Growth: Inbound Marketing Methodology

Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.

Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your business. However, these outbound marketing methods are NOT the driving force behind making a purchase.

The way people buy today has changed, dramatically. Think about the last time you made a buying decision: Did you wait to hear about a particular product or service on the radio? Probably not. Did you call a salesperson to ask about a service without doing your homework? Most likely no.

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3 Ways to Grow Engagement with Instagram Stories

3 Ways to Grow Engagement with Instagram Stories

Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can’t afford to ignore the opportunity of capturing direct attention and feedback from followers. Instagram stories allow users to share sequences of photos and videos that are viewable for 24 hours and provide a more flexible and modern approach to social media marketing.

With several “sticker” options, businesses can develop interactive polls, quizzes, and even ask questions. Companies should use these to their advantage and promote relevant and personable content that aligns with growth goals. Just like any digital tactic, developing an effective approach requires time, research and planning. To help businesses get the most out of Instagram stories, here are three surefire ways to grow engagement with the photo and video sharing feature.

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The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

 

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different.  However, those hopes never came to fruition. So, why didn’t Google+ catch fire?

It’s not you, it’s me. We’ve all heard the line coined by our friend, George Costanza.  With Google+, the blame falls solely on the hands of Google, especially after a software glitch had exposed 500,000 users’ data for nearly three years. But let’s not get ahead of ourselves here, as we should start from the beginning.

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Authenticity, Emotions & Branding – Oh my!

Authenticity, Emotions & Branding – Oh my!


Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important job of influencing decisions by tapping into emotions. A person’s ability to perceive, interpret and react based on emotion is enough to tell us the authentic content needs to be present in order to influence purchasing decisions and build brand loyalty. Authenticity is especially vital in today’s digital marketing landscape, and it’s only going to become more crucial as Generation Z enters the workforce and accounts for more consumer spending.

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The Exploding Nike Shoe Felt Around the World

The Exploding Nike Shoe Felt Around the World

 

Nike Just Blew It

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday evening, costing the sporting apparel company $1.1 billion in stock value.

We’re no Jordan Belfort (How hard is it to sell a pen anyway?), but it doesn’t take an experienced Wall Street broker to know losing a billion dollars isn’t good for a business’ portfolio (Is that what it’s even called?) and we may have a slight inkling as to why. Let’s return to the scene of the crime.

“His shoe broke.”

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