Authenticity, Emotions & Branding – Oh my!

Authenticity, Emotions & Branding – Oh my!


Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important job of influencing decisions by tapping into emotions. A person’s ability to perceive, interpret and react based on emotion is enough to tell us the authentic content needs to be present in order to influence purchasing decisions and build brand loyalty. Authenticity is especially vital in today’s digital marketing landscape, and it’s only going to become more crucial as Generation Z enters the workforce and accounts for more consumer spending.

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The Exploding Nike Shoe Felt Around the World

The Exploding Nike Shoe Felt Around the World

 

Nike Just Blew It

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last Thursday evening, costing the sporting apparel company $1.1 billion in stock value.

We’re no Jordan Belfort (How hard is it to sell a pen anyway?), but it doesn’t take an experienced Wall Street broker to know losing a billion dollars isn’t good for a business’ portfolio (Is that what it’s even called?) and we may have a slight inkling as to why. Let’s return to the scene of the crime.

“His shoe broke.”

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4 Totally Super Weird, but Pretty Sweet Valentine’s Day Freebies

4 Totally Super Weird, but Pretty Sweet Valentine’s Day Freebies

 

While we reminisce about candy grams and heart-shaped pizza slices from middle school, Valentine’s Day is big business, regardless of your conspiracy theory that it’s a made-up holiday crafted by the fine folks over at Hallmark.

Valentine’s Day by the Numbers

Americans sure love Valentine’s Day. This is how much we’re expected to spend this holiday.

$1.8 billion on candy

$2 billion on flowers

$4.7 billion on jewelry

On average, we’ll spend $161.96 (let’s round it up to $162) to dazzle their loved ones. That’s up almost 20 bucks from just a year ago. There’s a lot of competition out there to get your business. And so, some are taking a sweet, perhaps sour approach to Valentine’s Day. Who? What? Hop on, we’re diving into the not so typical. Brace yourself!

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Big Game Commercials You’re Going to be Talking About Today

Big Game Commercials You’re Going to be Talking About Today

Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to overindulge in chicken wings, chips and guac, pizza and plenty of adult beverages (maybe it’s time for Super Saturday), which makes for an interesting Monday in the office. Since we don’t have a horse in the race, we get to focus our attention on the best part; the commercials!

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6 Motivational Quotes to Inspire Growth in 2019

6 Motivational Quotes to Inspire Growth in 2019

PALO Creative Branded Laptop

 

Ahhh January. The month of new aspirations, fresh beginnings and a slight urgency to start the year out even better than before. For marketers, January provides the opportunity to explore new perspectives and strategy enhancements, and most importantly, it’s a time to set the tone for success and growth in 2019. To help you start out on the right foot, we’re giving you some of our favorite quotes that are sure to inspire growth in the year ahead.

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Why Online Reputation Management Matters and How You Can Improve It

Why Online Reputation Management Matters and How You Can Improve It

PALO Employee On Laptop

In today’s fast-paced digital world, interacting online is as important as ever when trying to reach not only your current customers, but potential ones as well. 

People are constantly leaving reviews on social platforms, such as Facebook, and review websites including Google, Yelp and TripAdvisor to name a few. There are even those who will write about their experience with your business on their own blog! 

Hopefully, most of your customers have had great experiences with your business and leave reviews that reflect just that. Unfortunately, even the best businesses encounter unsatisfied customers, and someone is likely to eventually leave a negative review. 

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