Instagram Stories and Snap Map Marketing Tactics

Using Instagram Stories Ads, Location and Hashtag Stories, and Snap Map to Engage Your Audience

Social Media is constantly evolving and shaping itself, which means social media marketing tactics are also changing all the time. This year, Instagram and Snapchat rolled out some new features that give businesses and organizations a few more assets in their toolbox to engage their audiences and promote their brands. (more…)

Social Media Management: Watch What You Post

Social media management is one of the most beneficial tools in a company’s marketing strategy

Social media is a great way to promote your company’s culture and raise product/service awareness while driving potential customers to your website. It adds another layer to your customer service game plan and helps you target your customers with paid advertisements.

However, as beneficial social media is as a tool, it is just as destructive a weapon – and the damage is usually self-inflicted.

Think of how many people use social media. Facebook alone boasts 68% of U.S. adults as users, and 76% of Facebook’s total users visit the site daily. That’s a huge chunk of your existing and potential customers.

While inside jokes and inappropriate comments are common on personal social media pages, a company page is no place for that kind of communication. The public, including customers, prospects, the media, and your competition, heavily scrutinize company profiles. Anything you say on social media can and will be used against you in the court of public opinion.

To avoid any firestorms, designate a reliable social media management team. Make sure they understand the company’s goals for using social media and restrict access to these individuals. Giving too many people access opens the door of possibility for posts made in poor taste or outside the established lines of corporate culture.

Social Media Campaign: The Good, The Bad, and The Sprinkled

What’s been a hit on social media in 2017?What hasn’t?

Starbucks Unicorn Frappuccino

Of course, we have to start this with the most successful social media campaign so far this year. Whether the multi-colored sugar tsunami made you gush or gag, there’s no denying the sheer volume of people who went ape for Starbucks’ Unicorn Frappuccino.


PALO and Google Give Advanced Lesson in Digital Advertising

The World of Digital Advertising is Constantly in Flux…

And attendees of PALO Creative’s inaugural Grow Your Business Workshop Series got the latest insights from the internet’s top digital advertising platform – Google.

Some 60 business owners and decision-makers gathered at Café 422 in Boardman to hear from Josh Weum and Joe Papa, representatives from Google AdWords.

During the hour-long Google Hangouts video presentation, Weum and Papa shared information about the evolution of digital advertising, the benefits of advertising with AdWords – Google’s targeted pay-per-click internet marketing platform – and what companies can expect in the very near future. (more…)