Fresh Squeezed News

   

Gameplan for Growth: Inbound Marketing Methodology

Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.

Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your business. However, these outbound marketing methods are NOT the driving force behind making a purchase.

The way people buy today has changed, dramatically. Think about the last time you made a buying decision: Did you wait to hear about a particular product or service on the radio? Probably not. Did you call a salesperson to ask about a service without doing your homework? Most likely no.

Continue reading

Spring Clean Your Website with the PALO 4-Point Checklist

Yay for spring! Boo for cleaning. Okay, so, spring cleaning isn’t that bad. In fact, it’s a great opportunity to assess your home altogether. You get to determine which rooms need some TLC and from there, decide what’s old and irrelevant that can be tossed away or donated to make way for new and exciting things.

The same approach can be applied to your website (and you thought spring cleaning was just reserved for collecting spare change under your couch cushions). If you haven’t polished your site in a while, you could quickly be losing quality and credibility in the eyes of visitors and powerful search engines. Sites with outdated content result in fewer visitors and lower conversion rates compared to those updated regularly with fresh content.

Continue reading

Audit Your Business’ Website Content in 4 Easy Steps

 

How can we decide which direction to take if we don’t know where we are? Content audits can provide insights into the strengths and weaknesses of a website, and most importantly help prioritize future marketing initiatives.

With 81% of consumers turning to the internet to make a purchase, it’s necessary to have your website rank in the top ten on Google search results pages and provide a positive user experience. Website content is a strong influencer on both of these elements and is a driving force behind attracting potential customers.

What is a content audit?

In layman’s terms, it’s a giant review of your existing website content. The analysis done effectively should open your eyes to several opportunities for improving the quality and relevancy of content. This step is often overlooked by many businesses but is necessary to moving forward with a well-defined and targeted approach.

Continue reading

Gameplan for Growth: Lead Generation 101

How to capture potential customers for your business. 

A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It starts with a successful lead generation campaign. 

Continue reading

Marketing Checklist: 5 Things You Need to Do Before 2019

PALO Employees Reviewing Report

 

The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the best time to review all of the data you’ve covered over the past year and start planning a fresh marketing strategy for the new year. 2019 brings new aspirations, new ideas and new goals for your business. Taking a fresh approach with your business strategy can be of great benefit and ensure your reputation is even more trusted in the eyes of consumers.

In addition to planning new and improved marketing tactics for 2019, there are a few steps that involve analyzing, planning and strategizing, of course. So, where do you begin? We’re glad you asked. At PALO, we’ve taken the guesswork out of strategizing with our end-of-year checklist that’s sure to deliver success in the new year.

Continue reading

5 Reasons We’re Thankful For Digital Marketing

digital marketing

TACOS = Targeting. Analytics. Cost-efficiency. Optimization. Satisfied customers

Because tacos.

Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect on what we’re most thankful for. Family, good health, and Cleveland finally winning a championship all come to mind. But this year, the PALO team is thankful for something a little less conventional.

TACOS…and by that, we mean digital marketing.

To us, TACOS stands for Targeting, Analytics, Cost-Efficiency, Optimization, and Satisfied Customers. All layers are required to make a complete product, just like a delicious taco. And understanding how all those layers work together helps us put together some killer strategies for our clients, who are all pushing hard for more digital tactics in their marketing plans.

Continue reading

Search Engine Optimization (SEO): Too Important to Cut

PALO-SEO-facebook

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a successful search engine optimization plan.

At the end of the year, you now are faced with a choice: renew your search engine optimization plan for another year, or repurpose that money elsewhere. It can be tempting to pull the plug and put that money toward something else. After all, one and done, right?

Think again! You can lose that hard-earned search rank in the blink of an eye.

Continue reading

Sliced Bread: Marketing the Greatest Thing

The greatest thing since sliced bread

For years, we have praised the pinnacle of human achievement with these words. But how did something as simple and practical as sliced bread become the measuring stick of innovation?

Human beings have produced and eaten bread for thousands of years, but sliced bread has only been around since 1928. In fewer than 100 years, it has become a mainstay on grocery shelves and in our homes. Since it was first introduced in July, we’re taking a look at the history of the invention that made sliced bread possible, and the marketing efforts that made it a success.

Continue reading

Budweiser/America: Patriotism or Pandering?

Budweiser: This Beer was Made for you and me

budweiser-america

Source: Budweiser

Starting this week, Budweiser will roll out limited edition ‘America’ labels, temporarily renaming its signature beer. Social media has been buzzing over the campaign since it was announced, and while the conversation has been a bit divisive, is that necessarily a bad thing? Continue reading

Disruptive Marketing: Dominate the Dialogue

If you must react – disrupt

Disruptive marketing generates urgency for a particular product or service, and it hits you when you least suspect it. It uses methods that aren’t tried and true to demand your attention and convince you that you need something…even when you don’t know it.

Continue reading

SEO for Modern Business

What Can’t You Learn from a Puppet?

Meet Mosie and Clive. They’re here to teach you all about Search Engine Optimization, or SEO. Can you dig it? Click the image and groove to the wisdom of what SEO can do for your modern business! Don’t be a square – subscribe to PALO’s channel!

E-commerce Agility Through the Cloud

With e-commerce solutions like Shopify, Magento, and Bigcommerce continuing to grow in popularity, solution providers are rolling out new products to help clients streamline their online shopping initiatives…and with good reason. Continue reading