Starting this week, Budweiser will roll out limited edition ‘America’ labels, temporarily renaming its signature beer. Social media has been buzzing over the campaign since it was announced, and while the conversation has been a bit divisive, is that necessarily a bad thing? (more…)
As we fire up our workstations for the first week of 2016, we’re seeing plenty of reports of changes coming down the pike to everybody’s favorite social media platform – Facebook. With that in mind, we’re recommending that business owners set a marketing resolution to start the year off with a renewed social strategy.
Facebook is currently testing two new features that are sure to change the way social marketers approach their game plans. The first is a mobile-only function that will allow users to view multiple, topic-based feeds in lieu of the singular News Feed… (more…)
Disruptive marketing generates urgency for a particular product or service, and it hits you when you least suspect it. It uses methods that aren’t tried and true to demand your attention and convince you that you need something…even when you don’t know it.
Meet Mosie and Clive. They’re here to teach you all about Search Engine Optimization, or SEO. Can you dig it? Click the image and groove to the wisdom of what SEO can do for your modern business! Don’t be a square – subscribe to PALO’s channel!
One of the biggest concerns we hear when it comes to social media is that clients don’t think they will have enough time to manage it. It’s true; social media can be time-consuming, overwhelming and an organizational nightmare. (more…)