It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to connecting with your target audience. But, how do you marry the two (traditional and digital)?
What is content marketing?
Content marketing is the process of planning, creating, distributing, sharing and publishing content with the goal of engaging and nurturing existing and potential customers. One of the biggest misconceptions is that content marketing is simply a blog. Yes, a blog posting is beneficial to educating readers about your products and services, but it’s not the be-all and end-all when it comes to content marketing.
An e-book about why quick connect couplings are critical to offshore drilling. A video educating viewers about orthotics. An eNewsletter sharing the latest news in the world of dentistry. These are all forms of content marketing. Going “beyond the paper” not only allows for multiple touch points with consumers, but also caters to different types of individuals in places where they’re spendingtime. By distributing helpful and relevant content, businesses can be looked upon as the trusted authority in that industry, all while developing meaningful connections with their target consumer.
Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.
Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your business. However, these outbound marketing methods are NOT the driving force behind making a purchase.
The way people buy today has changed, dramatically. Think about the last time you made a buying decision: Did you wait to hear about a particular product or service on the radio? Probably not. Did you call a salesperson to ask about a service without doing your homework? Most likely no.
A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It starts with a successful lead generation campaign.
The PALO Creative office is looking festive nowadays with wreaths, garland and no holiday decoration is complete without lights (Thanks Linda!). Sure, we’re in the holly jolly spirit, but we can’t help but think about 2019. That’s because now’s actually the best time to review all of the data you’ve covered over the past year and start planning a fresh marketing strategy for the new year. 2019 brings new aspirations, new ideas and new goals for your business. Taking a fresh approach with your business strategy can be of great benefit and ensure your reputation is even more trusted in the eyes of consumers.
In addition to planning new and improved marketing tactics for 2019, there are a few steps that involve analyzing, planning and strategizing, of course. So, where do you begin? We’re glad you asked. At PALO, we’ve taken the guesswork out of strategizing with our end-of-year checklist that’s sure to deliver success in the new year.
Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect on what we’re most thankful for. Family, good health, and Cleveland finally winning a championship all come to mind. But this year, the PALO team is thankful for something a little less conventional.
TACOS…and by that, we mean digital marketing.
To us, TACOS stands for Targeting, Analytics, Cost-Efficiency, Optimization, and Satisfied Customers. All layers are required to make a complete product, just like a delicious taco. And understanding how all those layers work together helps us put together some killer strategies for our clients, who are all pushing hard for more digital tactics in their marketing plans.
So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a successful search engine optimization plan.
At the end of the year, you now are faced with a choice: renew your search engine optimization plan for another year, or repurpose that money elsewhere. It can be tempting to pull the plug and put that money toward something else. After all, one and done, right?
Think again! You can lose that hard-earned search rank in the blink of an eye.