5 Reasons We’re Thankful For Digital Marketing

digital marketing

TACOS = Targeting. Analytics. Cost-efficiency. Optimization. Satisfied customers

Because tacos.

Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect on what we’re most thankful for. Family, good health, and Cleveland finally winning a championship all come to mind. But this year, the PALO team is thankful for something a little less conventional.

TACOS…and by that, we mean digital marketing.

To us, TACOS stands for Targeting, Analytics, Cost-Efficiency, Optimization, and Satisfied Customers. All layers are required to make a complete product, just like a delicious taco. And understanding how all those layers work together helps us put together some killer strategies for our clients, who are all pushing hard for more digital tactics in their marketing plans.

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Search Engine Optimization (SEO): Too Important to Cut

PALO-SEO-facebook

So, you’ve had a search engine optimization plan in place for about a year now and it’s working out well. Your search rankings have improved, you’re getting more website traffic, and you’ve increased your lead generation – the trifecta of a successful search engine optimization plan.

At the end of the year, you now are faced with a choice: renew your search engine optimization plan for another year, or repurpose that money elsewhere. It can be tempting to pull the plug and put that money toward something else. After all, one and done, right?

Think again! You can lose that hard-earned search rank in the blink of an eye.

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Sliced Bread: Marketing the Greatest Thing

The greatest thing since sliced bread

For years, we have praised the pinnacle of human achievement with these words. But how did something as simple and practical as sliced bread become the measuring stick of innovation?

Human beings have produced and eaten bread for thousands of years, but sliced bread has only been around since 1928. In fewer than 100 years, it has become a mainstay on grocery shelves and in our homes. Since it was first introduced in July, we’re taking a look at the history of the invention that made sliced bread possible, and the marketing efforts that made it a success.

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