MEET THE TEAM

In the last 20 years, Rob Palowitz has transformed a catalog design boutique started in his basement to a full-service marketing and advertising agency offering a robust array of digital and traditional marketing solutions. He’s an entrepreneur that loves everything about business and learning about success stories of his clients.

MEET THE TEAM

In the last 20 years, Rob Palowitz has transformed a catalog design boutique started in his basement to a full-service marketing and advertising agency offering a robust array of digital and traditional marketing solutions. He’s an entrepreneur that loves everything about business and learning about success stories of his clients.

President / Owner

Chief Executive Officer

Rob Palowitz, the owner, President and CEO of PALO Creative, utilizes more than 24 years of experience in marketing, advertising, design, broadcast media and digital development for his agency. Aside from his marketing and creative experience, he has been involved with mergers and acquisitions while growing his PALO brand. That is both on the buyer and seller side. He has over 17 years of running a business with 15 full time employees and numerous years starting other smaller businesses as a managing partner. He has spent 8 plus years working for two of the largest direct mail marketing companies in their respective industries starring in numerous roles. He started PALO Creative from his Boardman, OH home on November 1st, 1999 and immediately saw growth utilizing customer service oriented creative services. He’s self-funded all his business ventures in true entrepreneurial style. PALO Creative has been built on commitment, positive thinking, hard work, creative spirit and establishing long lasting relationships.

Rob has had his own live talk radio show on iHeart Radio 570WKBN AM and a TV show on FOX Network affiliate for over 10 years. In 2011, he with his two colleagues hosted the only Shale and Energy Show on live radio in NE Ohio corridor educating listeners about oil and gas drilling. He’s presented at local and national trade shows about marketing, digital marketing, creative design, and multi-channel marketing. He’s contributed to a national magazine called, “The Multi-Channel Merchant”. He has lectured at seminars for The Youngstown-Warren Regional Chamber focusing on marketing, social media and branding. He was on stage at an evening event giving live critiques numerous brands of volunteer businesses in front of a live audience. He’s presented techniques for social media marketing, SEM/SEO, web development and overall marketing on a shoestring budget for non-profit businesses. He supports numerous local businesses using them as vendors and suppliers, stressing on keeping things local. He supports numerous non-profits with pro bono work, work at cost and discounts to help them get the message out and to make a difference giving back to the community.

Be Repetitive and Never Deviate.

FIVE QUESTIONS

What do you do all day?

I spend a better part of the day communicating with clients via email, phone and texting. It is such a daunting task to keep current with my inbox and vast of array of ways to get a hold of me. After that, I’m in meetings, I’m thinking, then working on strategy and proposals for new and existing clients. I constantly research and evaluate how we can be and do better here at PALO. I look outside this area to see how we measure up in comparison to larger agencies. I like to provide vision to the team to think outside the box with positive reinforcement. Think BIG and encourage my team to be experts with what they are responsible to provide in solutions to our clients.

How do you stay sane?

With all the fun things I like to do with my family and friends like golfing, fishing, hunting, gatherings and fussing around in my workshop, I immerse myself in the moment. I do have a little condition called, “FOMO.” It stands for, “Fear Of Missing Out” syndrome. I like to make sure I’m kept in the loop with people’s plans, just in case I want to partake! A little socializing and laughter go a long with managing stress and anxiety.

What inspires you?

Somewhat of a short answer, being a successful husband, dad, entrepreneur, businessman and solid human being is what inspires me. Providing a place where I can watch something grow and flourish while helping others is inspirational. I also take pride with being the best parent I can be guiding my kids into the right direction. Seeing how our influences and guidance can give them a solid foundation to grow into unbelievably well rounded individuals, that too, is inspiring to me.

Mad Skillz

1. Organizational/Operational – always following up and following through – awareness of as many things as possible – from client to employee and overall business

2. Positive thinking – creative thinking – strategically thinking with ambition to be better – all play in growing something that started as a dream

3. I can survive in any environment – inside or outside – with any type of individual (At least I think I can!)

4. I love working the microphone, being in front of a crowd, in a radio station studio or being in front of the camera

LIFE AT PALO CREATIVE

We treat our clients like they’re part of the family – when we say you’ll have our full attention, we mean it. We’ve pulled long hours, learned new languages and even jumped on early morning calls before our coffee, all because we love getting to be creative and work with awesome people.