Let’s be honest here, unless you live in Boston or Los Angeles, there’s not much at stake in this year’s Super…we mean, the big game! Heck, the losing city gets a great consolation prize with free Uber rides. For the rest of us, it’s an excuse to overindulge in chicken wings, chips and guac, pizza and plenty of adult beverages (maybe it’s time for Super Saturday), which makes for an interesting Monday in the office. Since we don’t have a horse in the race, we get to focus our attention on the best part; the commercials!
Digital Marketing: Google Local 3-Pack
At this year’s DOYO Live event on Thursday, Aug. 3, our SEO samurai, Jim Komara, is dropping some vital knowledge about the Google Local 3-Pack. Suffice to say, if you don’t know what that is, you need to be in his breakout session Be the Big Dot at 1 pm. (more…)
TACOS = Targeting. Analytics. Cost-efficiency. Optimization. Satisfied customers
Every Thanksgiving, we sit back, eat delicious food, watch some football, and reflect on what we’re most thankful for. Family, good health, and Cleveland finally winning a championship all come to mind. But this year, the PALO team is thankful for something a little less conventional.
TACOS…and by that, we mean digital marketing.
To us, TACOS stands for Targeting, Analytics, Cost-Efficiency, Optimization, and Satisfied Customers. All layers are required to make a complete product, just like a delicious taco. And understanding how all those layers work together helps us put together some killer strategies for our clients, who are all pushing hard for more digital tactics in their marketing plans.
This Looks Like a Job for an Agency!
Smart marketers are constantly learning new and better ways to reach their audience. With the rise of countless social media platforms, creating a strong strategy for a business has become a challenge. Which is right for your business? How do you leverage that network? And, above all, where do you find the time to do it?
It’s estimated that there will be 2.67 billion people using some form of social media in 2018, which is up from 1.91 billion in 2014. Facebook alone boasts more than 1.7 billion active users worldwide, a number that seems to increase each quarter (Statista).
With those kinds of numbers still on the rise, having a strong social media presence is now more than ever a key to the future success and growth of your business. Social media needs to be part of your overall marketing strategy with goals that match those of the business. However, most business owners or managers don’t have the time to build a full strategy for multiple social channels.
So they are faced with a choice: Hire an in-house social media manager, or contract with an advertising agency.
Social Media Marketing: What’s New From Facebook?
As we fire up our workstations for the first week of 2016, we’re seeing plenty of reports of changes coming down the pike to everybody’s favorite social media platform – Facebook. With that in mind, we’re recommending that business owners set a marketing resolution to start the year off with a renewed social strategy.
Facebook is currently testing two new features that are sure to change the way social marketers approach their game plans. The first is a mobile-only function that will allow users to view multiple, topic-based feeds in lieu of the singular News Feed… (more…)