CASE STUDY

Trailex is an industry leader in aluminum trailers for vehicles, boats, concession stands and so much more. Their ecommerce website encountered several customer issues that needed resolved.

CASE STUDY

Trailex is an industry leader in aluminum trailers for vehicles, boats, concession stands and so much more. Their ecommerce website encountered several customer issues that needed resolved.

The Challenge

Trailex is an industry leader in aluminum trailers for vehicles, boats, concession stands and so much more. Their ecommerce website encountered several customer issues that needed resolved. The two major concerns were customers had difficulty locating and ordering small parts and Trailex was losing money by manually calculating shipping on small part orders.

The latter of the two issues just took too much time. The website didn’t automatically calculate shipping on orders of small parts. So, Trailex sales staff would have to communicate back and forth with the customer to determine exactly which part he/she needed, then would manually calculate and process the shipping quote.

The Solution

PALO Creative resolved both issues with a completely integrated ecommerce shopping cart solution that now gives live quotes from their shipping company. This helps process all transactions in one click rather than several therefore, expediting the whole order for customer satisfaction. Credit card information is collected and confirmed when the customer orders a part, and the transaction is processed at the time the order is placed.

The solution also alleviated the headaches with part searchability for the customer. In addition, customers can access an exploded diagram of their model trailer, identify the part they need, and scroll down the page to select the part from a list. Clicking the part automatically adds it to the customer’s shopping cart.

Keeping with the mobile-first approach, PALO designed the website for mobile-friendliness and aesthetics. Trailex primarily serves owners and collectors of exotic cars, so PALO kept those customers in mind when designing a more high profile, high-end website.

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